Frequently Asked Questions
Welcome to the FAQ Center
We’ve put together answers to the most common questions about our copywriting system, how it works, and what you can expect after purchase. If you don’t see your question answered here, you can always reach out to us directly — we’re happy to help.
🟡 About The System
It’s a complete automated system for creating professional sales copy that converts—without writing experience or special talent.
Yes. Each extension connects to OpenAI using your own API key. This setup keeps costs low and puts you in control. You only pay for what you use, and most users spend just a few dollars a month. Setting up your key is quick and easy, and we provide simple instructions.
Your purchase covers lifetime use of the system itself. OpenAI charges separately for the API usage, on a pay-as-you-go basis. In practice, the costs are very small — typically cents per day, depending on how much you use it.
That’s exactly why I created this system. You don’t have to do the writing. You just have to describe your product in a simple sentence or two, and the system will do the rest. The Pain Point Analysis reveals what your audience wants and needs. The Sales Letter Engine creates and structures the copy systematically. You’re following a proven methodology, no need for you to come up with the copy.
You’ll understand the system within a few minutes. You can create a complete, professional sales letter in less than 10 minutes, probably closer to 5. Compare that to weeks or months of trial and error, or waiting weeks for a copywriter who may or may not deliver results.
Yes. The methodology works regardless of market or product because it’s based on fundamental human psychology. I used it to build a multi-million dollar business. The principles don’t change whether you’re selling software, coaching, physical products, or services. The system helps you discover what YOUR specific prospects want and creates copy that speaks directly to them.
Most copywriting courses focus only on writing techniques and formulas. They skip the most important part—the research that tells you what your audience wants to hear. That’s why most copy sounds like everyone else’s and doesn’t connect. This system starts with deep prospect understanding FIRST, then gives you the formulas. That’s the difference between copy that converts and copy that falls flat.
No. Everything works through your web browser. No downloads, no installations, no technical complications.
🟡 General FAQs
No. Templates are generic and make your copy sound like everyone else’s. This is a systematic methodology that creates unique, targeted copy based on YOUR prospect research. You’re not filling in blanks—you’re creating professional-level copy that speaks directly to your specific audience’s problems and desires.
The complete system is delivered digitally, so you get instant access. You will receive a link to set your password, and log in to your account. You can start creating your first sales letter today.
Lifetime access. Pay once, use it forever. Create as many sales letters as you need for all your products and projects.
You can access the materials on any device. But you’ll probably prefer the experience working on a desktop or laptop computer where you have more room.
No. These tools run locally in your browser and connect directly to OpenAI using your own API key. We do not collect, store, or share your data. Your content stays private.
🟡 About Results
That depends on your business and how quickly you implement. Some people get started as soon as they get the system and start seeing results immediately. The methodology is designed to work fast. You can create your first sales letter in a matter of minutes, and be ready to send traffic to it.
Results vary based on your market, product, and how well you implement the system. What I can tell you is this: the methodology built a multi-million dollar business and held its own against professional copywriting material costing $15,000+. If you follow the system and apply it properly, you should see significant improvements in your conversion rates.
Absolutely. In fact, starting with effective copy from day one puts you ahead of most entrepreneurs who spend years figuring this out. You’ll avoid the costly mistakes I made early on.
Yes. Even successful businesses often have weak copy that’s leaving money on the table. Improving your conversion rates by even a small percentage can mean substantial increases in revenue. Plus, you’ll be able to create new sales letters for new products without hiring expensive copywriters.
Yes. Many copywriters and marketing consultants use systematic methodologies to serve their clients. This gives you a proven process you can apply to any client project
🟡 About Pricing & The Guarantee
Absolutely. I need real success stories, and I’m willing to offer this significant discount to get them. But be aware—once I have enough testimonials, this offer ends and the price goes to $997. I can’t tell you exactly when that will be, so if you’re interested, act now.
Simply use the system, get results, and provide a testimonial about your experience. It doesn’t have to be a video testimonial—written testimonials are perfectly fine. Once you’ve implemented the system and seen results, just send me your feedback.
Simple. Use the system for up to 60 days. If you’re not convinced it’s worth many times what you paid, just email and request a refund. I’ll process it immediately with no questions asked and no hoops to jump through.
No. You can keep access to what you’ve created and learned. Though obviously, if you’re asking for a refund, you will no longer have access to the system.
No. One payment, complete system, lifetime access. I’m not going to hit you with a series of upsells or monthly subscription fees. You get the complete system for one price.
Not at this time. Currently, the system is available for a single payment of $497. Given the 60-day guarantee, there’s no risk to getting started immediately.
🟡 Technical Support & Help
You’ll have email access to support. Most questions about using the system are answered within 24 hours on business days.
Not currently, though this may be added in the future. The system is designed to be self-contained and comprehensive, so you have everything you need to succeed.
The system worked when I created it, it works now, and it always will. Because it’s based on human behavior and psychology. So there is little to change. However, any updates or improvements to the system will be provided free to all existing customers. You get lifetime access to the current system plus any future enhancements.
That’s what the 60-day guarantee is for. If you genuinely apply the system and find it doesn’t work for your situation, you can get your money back. But given that I’ve used this across multiple markets and it’s based on fundamental human psychology, it’s highly unlikely you’ll fall into some special category where it doesn’t apply.
🟡 Comparison Questions
Most courses teach you writing techniques and formulas, then leave you to figure out what to say. This system starts with the research that reveals exactly what your prospects want to hear, THEN gives you the automated system with the formulas to say it effectively. The research component is what most courses completely miss, and it’s what makes the difference between copy that converts and copy that falls flat.
Three reasons: First, cost—a professional copywriter charges $10,000 to $25,000+ per sales letter. This system costs $497 once and you can use it forever. Second, speed—you can create copy on your schedule, not wait weeks for a copywriter. Third, control—you understand your business better than any outsider ever will.
Yes. I invested $15,000 to have Gary write a sales letter for my business at the height of my success. When we tested his letter against my systematic approach, my methodology held its own. Gary became a friend and was genuinely fascinated by how I’d systematized what he did intuitively. That validation from one of the greatest copywriters ever convinced me this system was worth sharing.
🟡 Specific Situations
You need to be able to provide some basic information about your product, and then the Sales Letter Engine will write the copy for you. So, you need enough English to describe your product, and the system will do the rest. You’ll want to read through the copy and check everything is as you want it to be, but you don’t need to be a native English speaker.
Yes. Human psychology and buying behavior are consistent across cultures. I’m British, lived in multiple countries, and the methodology works anywhere. You may need to adapt some cultural references, but the core system is universal.
Absolutely. B2B buyers are human beings with problems they need solved. The research methodology helps you uncover what those problems are, regardless of whether you’re selling to businesses or consumers.
Yes. In fact, higher-priced items often need more sophisticated copy because the buying decision is more complex. The Pain Point Analysis becomes even more valuable because you need to understand and address every concern before someone makes a significant investment.
Perfect. Services often need stronger copy than products because you’re selling something intangible. The system helps you articulate the value and results you deliver, which is exactly what service businesses struggle with.
No—start now. Understanding your prospects’ pain points should actually inform your product development. Many entrepreneurs build products nobody wants because they didn’t do proper market research first. The Pain Point Analysis will help you create a better product.
Still Have Questions?
If your question isn’t answered here, email support@roberthawkinscopywriting.com and we’ll get back to you promptly.
Remember: You’re protected by a full 60-day money-back guarantee. You can try the entire system risk-free and decide for yourself if it’s right for you.
Ready to get started? Get the system now for $497