About Robert Hawkins

Hi, I’m Robert.

British by birth, Caribbean by choice. These days I write to you from my ocean-front villa, but it wasn’t always like this.

The Long Road

I’ve made my living in more ways than most people attempt in a lifetime. Insurance, dock work, professional musician, taxi driver, guitar teacher, construction worker, salesman on the road—sometimes juggling three jobs at once just to keep food on the table.

For a couple of decades I was a working musician, until the responsibilities of providing for a young family meant I needed something more stable. Something that could actually build wealth.

I tried my hand at trading. Spent over 15 years as an independent trader, trading the markets with my own money. Had some very successful years, including one trade that netted me more than half a million dollars. But trading is a solitary business, and the stress can eat you alive.

What finally changed everything wasn’t trading skill or musical talent or physical labor.

It was copywriting.

The Discovery

I’ve told the story on the main page about the low point—the day I couldn’t afford bus fare and had to walk to work. What I haven’t mentioned is what happened next.

I started a business with a partner who was a brilliant salesman. Natural talent, years of experience, knew every trick in the book. His job was to close the deals. My job was to get the inquiries flowing in.

So every day, for years, I wrote copy.

Advertisements. Sales letters. Information packs. Thousands upon thousands of pieces.

And here’s what made all the difference: I tracked everything.

Every ad had its own telephone number so I could measure exact results. Every change I made—headline tweaks, body copy refinements, different offers—went into a database. I ran this like a science experiment, not a creative exercise.

Our advertising spend grew from nothing to hundreds of thousands of dollars. Because when you know what works, you pour fuel on the fire.

What I Learned

Here’s the thing about copywriting that most people don’t understand: it’s not about being clever or creative. It’s about being systematic.

Many people say copywriting is the greatest money-making skill of all. I’ve seen it firsthand. I’ve watched small changes in sales copy directly double and triple results. Immediately.

Good copy means money pours in. Poor copy means the cash register stays silent.

The difference between success and failure often comes down to understanding what your prospects actually want—not what you think they want. And then giving them a clear path to get it.

That’s what the system I’ve developed does. It’s not guesswork. It’s not hoping you have a “knack” for writing. It’s a methodical process that produces consistent results.

Why I’m Sharing This Now

Look, I don’t need the money. I sold that business for enough that I could build this villa and live the life I always dreamed of.

So why create a copywriting system and put it out into the world?

Two reasons.

First, I spent years figuring this out the hard way. Years of testing, failing, tracking, refining I don’t like to think of all that value lying dormant, unused. If I can save someone else from going through all that struggle, why wouldn’t I?

Second, I actually enjoy seeing people succeed. There’s something satisfying about knowing that the methodology I developed—the same one that took me from walking to work broke to retiring in the Caribbean—is helping someone else transform their business and their life.

I’ve had enough success for three lifetimes. Now I want to see what you can do with it.

The Validation

One of the proudest moments of my career was working with Gary Halbert. When my systematic approach held its own against a $15,000 letter from one of the greatest copywriters who ever lived, I knew I had something worth sharing.

Gary became a friend. We’d talk for hours, often late at night, about copywriting, business, and life. He was fascinated by how I’d systematized what most copywriters do by instinct.

“You’ve turned this into something that can be taught,” he told me once. Coming from Gary, that meant everything.

What This Is Really About

At the end of the day, this isn’t just about copywriting. It’s about freedom.

Freedom from worrying about money. Freedom from working for someone else. Freedom to build something that’s yours. Freedom to live where you want and work when you want.

Copywriting gave me all of that. Not because I’m special or naturally talented, but because I developed a systematic approach that works.

And now I’m offering you the same system.

That’s my story. The rest is up to you.

Robert Hawkins

Somewhere in the Caribbean